We focus primarily on channels that are proven to drive the most volume of conversions for the highest return, which currently are paid Meta (Facebook and Instagram) for B2C marketing, and paid LinkedIn for B2B marketing.
Secondarily – as budget and client goals permit – we recommend testing channels that are great at driving awareness and traffic, but tend to not show as strong of a return. These include: TikTok, Pinterest, YouTube, etc.
Creative is king in paid social marketing, and should be at the core of your paid social marketing strategy.
We suggest testing a mixture of user-generated-style (i.e. TikTok-style) reels, static images, slideshows, carousels, etc. For eCommerce brands, dynamic catalog creatives are always top performers, as are product lifestyle images.
For clients that are able to build large numbers of creatives frequently, we employ a nursery testing strategy that enables us to continually test and scale the account profitably
Create a funnel that distinctly segments new customer-only top-of-funnel (TOF) and middle-of-funnel (MOF) campaigns from existing customer bottom-of-funnel (BOF) campaigns.
Focus TOF campaigns on broad audiences that we segment by campaign type, creative strategy, and performance.
Focus MOF campaigns on retargeting audiences that we then break into their own funnel.
As warranted, break ads into tiered ad sets based on performance
Ongoing management of your paid social accounts, which includes continual testing, optimizations, data analysis, and real-time metrics reporting.
IMPROVEMENT IN ROAS
INCREASE IN CONVERSION RATE
INCREASE IN CLOSED LEADS EACH WEEK